Internet Marketing Communication Strategies

The hypothesis of this journal article states that internet marketing communication strategies are targeting consumers personally rather than mass interaction with consumers. Online marketing communication was established more than a decade ago and there have been changes in the methods of communication between marketers and consumers.Advertising We will write a custom research paper sample on Internet Marketing Communication Strategies specifically for you for only $16.05 $11/page Learn More Traditionally, marketers used mass online communication strategies when interacting with consumers. The scenario today is different since marketers are focusing on interacting personally with individual consumers. Social networking online channels are also being focused by marketers to interact with customers personally (Owen, n.d.). As competition increases in the global markets, marketers are seeking better strategies of communicating with consumers and improving product image. Technological advancements have been experienced in the recent past such that marketers can reach as many consumers as possible. However, there has been concern about effectiveness of online communication marketing strategies when using mass communication or individual interaction with consumers. With emergence of global markets competition has increased and online channels have been found to be very effective in reaching a large number of consumers. The use of online communication with consumers has been said to be on the increase and many organizations have used this strategy to improve their relationship with consumers. Personal interactions between marketers and consumers have reduced with establishment of online communication marketing and there is need to improve the link between the two parties. Marketers need to know specific needs of their consumers in order to deliver products in the best way possible. Personal communication with consumers provides a better understanding and improves consumer confidence. Consumers become loyal to marketers who are able to reach them personally instead of using mass communication strategies (Owen, n.d.). Internet communication channels are increasingly being invented and more systems are predicted to evolve in the future. Online communication infrastructures are developed at all levels to achieve competitive edge to marketers. For example, online communication marketing is being used at social, political, business and other levels. Changes in online marketing communication have been experienced at the political arena and there is a direct link between political success and personal online communication. Political candidates who use mass online communication have been found to fail in their attempts to carry out their campaigns (Owen, n.d.).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Integrated Mar keting Communication (IMC) has emerged such that marketers are focusing on different strategies of communicating with their consumers through online channels (Hartley, Pickton, 1999). Other emerging issues about online communication marketing are social networking web links. Marketers are focusing on social online websites to communicate with different consumer groups. Online marketing structures have also changed in that marketers are seeking social diffusion with consumers by communicating personally with consumers. Communication channels such as Facebook, YouTube and others are being widely used by marketers to promote their products to consumers (Owen, n.d.). The hypothesis has been accepted since the author has concluded by saying that new marketing strategies have been adopted where mass communication to consumers has changed to personal interaction with consumers. Integrated Marketing Communication has been identified as a very important strategy where marketers can interact with consumers by use of different communication systems. Online social networks have been found to improve communication between marketers and consumers. Marketers using direct interaction with their consumers have been found to be more effective than marketers using mass communication strategies. The author is of the opinion that marketers should focus on personal interaction with their consumers rather than adopting mass communication marketing strategy. References Hartley, B. Pickton, D, (1999). Integrated marketing communications requires a new way of thinking. Journal of Marketing Communications, 5, 97-106. Owen, Robert (n.d.). The structure of online marketing communication channels. Journal of Management and Marketing Research. Retrieved from; http://www.aabri.com/manuscripts/09135.pdf This research paper on Internet Marketing Communication Strategies was written and submitted by user Cuck00 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Under Armour Example

Under Armour Example Under Armour – Article Example Under Armour Which of the five competitive forces is strongest and why? Product innovation is key is relating to the demands ofthe customers. It remains to be important in controlling inventory and thus acquire more market share in the very dynamic business environment. Who are Under Armours top three competitors to watch in the sports apparel industry? Why?The global market for sports apparel is highly competitive because the products are not easily differentiated. The top three competitors of Under Armour are Nike, Adidas, and Puma. These players are considered the three competitors due to Global Sports Apparel Market share they command and the obtainable revenue. What are the differences between the competitors strategies Under Armour, Nike, The Adidas Group? Which company has the better strategy? Why?Some players such as Under Armour focus on athletic apparel products of high quality-innovative performance. Other such as Nike concentrates on both constant innovation and different iating their products to target specific sport athletes and increase their market share. Nike has proved to have better strategies and this is evident in the huge global market they command in athletic apparel products. Their athletic apparel products offerings place this multinational in a niche market while differentiating the company from all competitive set. Using the financial data provided in the case study, which of the three rivals has been the best performer?Nike is the main competitor in the industry commanding close to 15% of the global market share and 42% being in America thus can be considered the best performer. Nike has remained a vital brand power while playing industry positioning role.What can Under Armour learn from its competitors? There is need to employ strategies that make their sports products appear unique despite the competition and target ignored sport segments. Likewise there need for Under Armour to understanding which of their competitor’s produ cts trend online and use this information to adjust company’s inventory to demands by customer. By incorporating all these changes into company’s marketing strategies, they will get closer to challenging their competitors.What can you apply to organizational work in your sector from what you in the Under Armour case? The organizations remain to be dynamic and competitive to date and as such review of strategies helps to remain competitive and acquire more market share. Exploring various options allow any company to learn a lot from the competitor success and adopt better strategies to remain competitive. Top of FormBottom of Form